Lantern Press
Objective
Support Lantern Press’s growth by increasing brand awareness, driving direct sales, and creating cohesive, visually compelling experiences across digital, print, and in-person touchpoints.
Category
Packaging
UX/UI
Layout
Environmental Design
My Role
Graphic Designer
Web Designer
Protect Our National Parks
Inspired by our love for our public lands, I created the visual identity and hero artwork for this collection—a detailed collage celebrating all 63 National Parks. The goal was to spark curiosity, inspire connection, and encourage stewardship through beautifully designed products and packaging that bring the parks into everyday life. From the logo to the final printed pieces, each element was crafted to tell a story of wonder, preservation, and pride.
The collection has since become Lantern Press’s best-selling line, with the 1,000-piece puzzle design standing out as their top-performing artwork.
Retail Website
As the lead designer on this project, I spearheaded the full redesign of Lantern Press’s retail website with the goal of improving usability, increasing engagement, and ultimately driving sales away from third-party platforms and back to the company-owned site.
After conducting a comprehensive audit, I translated the UX strategy into a clean, modern UI that aligned with Lantern Press’s brand, balancing visual storytelling with conversion-focused functionality.
I built a responsive design system and interactive prototype entirely in Figma, which served as a blueprint for the development team.
Trade Shows
Lantern Press’s trade show booths to create an immersive and cohesive brand experience. From concept to production, each element was crafted to attract attention, tell our brand story, and support sales in a high-traffic environment.
Beyond design, I joined the team on-site at AtlantaMart to help install and bring the new showroom to life. Being part of the setup process gave me valuable insight into how the physical space and visual design come together to create a memorable customer experience.
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More Work
