Hi, I'm Abby
I help mission-driven and product-based brands tell their stories with smart, strategic design.
From crafting best-selling product collections to redefining brand aesthetics and educational materials, I’ve always thrived on pushing creative boundaries and making a tangible impact.
Let’s connect and brainstorm how we can turn your ideas into impactful visuals that resonate with your audience and drive meaningful results. Whether it’s social media ads, refreshing brand aesthetics, or designing show-stopping installations, I’m here to bring your vision to life in ways that truly stand out.
When I’m not designing, you can find me hopping on a plane to explore a new city, reading a cozy fantasy novel by the beach, or rewatching my favorite sitcoms for the hundredth time.
BFA in Communication Design from Kutztown University
6+ Years of experience working in the education and retail industries
Expertise: Branding, Illustration, Packaging, Layout
“It is a pleasure to work with Abby. She can take a mish mosh of direction and turn it into something beautiful!”
— Don Zegler, Art Director, FranklinCovey
Design Process
1
Discovery
Set up an introductory call with me and we will discuss your business needs, project goals, and if we'd be a good fit to work together.
3
Review
Once we've landed on a direction, I will execute a few more refined options and implement any feedback.
2
Ideation
I will do extensive research on your competitors and brand positioning in the marketplace. Then I'll present 2-3 of my best ideas with mood boards.
4
Delivery
Once you've approved the final design, I hand off my files and voila! You've got yourself a beautiful and functional design to achieve your business goals.
Services
Branding
A strong brand identity sets the tone for every interaction with your audience. I craft logos and visual systems that not only look great but also communicate your values with clarity and consistency.
Branding packages start at $1,500.
Illustration
Custom illustrations add warmth, personality, and meaning to your brand. Whether you need editorial spot illustrations, playful product art, or branded icons, I create visuals that make your content more memorable.
Illustration projects start at $500.
Digital
Whether you need visuals for your next campaign, a fresh website layout, or help with digital marketing design, I design digital assets that connect and convert.
Digital design support starts at $1,200.