Charleston Coffee Exchange
Objective
Reimagine the branding of this local gem of a coffee shop. Create a more simplified logo that retains the typographic style and identity of the original. Using its vintage feel, create a cohesive packaging system and revamp their e-commerce website and product images to drive sales.
Category
Branding
Illustration
Digital
My Role
Graphic Designer
Illustrator
Web Designer
The original logo had a vintage typographic feel so I carried that style into the new logo, making adjustments to the new font for readability and balance.
Packaging
Inspired by the charm of vintage French toiles, the flavored line of coffee packaging features custom, hand-drawn illustrations that bring each flavor to life. A thoughtfully curated color palette ties the collection together, creating a sense of discovery and nostalgia with every bag.
Flavored
Single Origin
Each bag in the single origin line celebrates its roots with hand-drawn patterns inspired by the landscapes, textiles, and cultural motifs of the coffee’s country of origin. These designs highlight the unique character of each bean — visually setting the stage for the flavor journey ahead.
Website
To create a cohesive brand experience, I extended the packaging’s color palette and visual language into the website design. Subtle touches of pattern and texture, add warmth and personality throughout. The final design strikes a balance between modern usability and a playfully retro aesthetic, reflecting the brand’s unique blend of tradition and flavor.
Results
The refreshed branding and website design helped the coffee shop establish a more memorable and cohesive identity, both on shelf and online. By uniting illustration, packaging, and digital design, the brand now tells a richer story that invites discovery with every cup.
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