Children's Theatre of Annapolis
Objective
Redesign the logo CTA has utilized since the 1960s in order to be perceived as more professional while still maintaining a child-like playfulness. Establish a modern color palette, typography, and iconography to create a versatile and cohesive brand identity.
Category
Brand Identity
My Role
Graphic Designer
CTA sits on the location where the Nike missile project was housed in 1945. To pay homage to its history, CTA utilizes a rocket as a symbol to represent the growth the children experience as they improve in the performing arts.
Results
The new identity retains the original color palette but infuses it with fresh vibrancy. Updated typography and iconography have transformed the theatre’s image, shifting perceptions from simple children’s shows to remarkable, high-quality performances. The redesigned logo now captures the same level of sophistication and talent that audiences can expect from the young performers on stage while still retaining a sense of childlike playfulness.
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More Work
