XCell

Objective

Elevate XCell’s brand by creating friendly, relatable visuals that communicate complex ideas with clarity—building trust with audiences across digital content, social media, and in-person events.

Category

Illustration

Social Media

Event Design

My Role

Graphic Designer

Illustrator

This graphic maps out the “design sprint” process utilizing a hand-drawn illustration style to put emphasis on their ‘human-centered’ approach to the design process. 

Results

Since partnering with XCell, my hand-drawn iconography and custom visuals have helped the brand feel more approachable and human—boosting engagement across social media, strengthening article readability, and enhancing their presence at industry trade shows.

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